KDnuggets : News : 2006 : n22 : item10 < PREVIOUS | NEXT >

Jobs

From: Monica Ruffin
Date: 13 Nov 2006
Subject: Atlanta, GA: Field Marketing Analyst at Cox Communications, Inc.

Department: Marketing
Reports to: Director, Marketing Analysis

As a member of the Database Marketing team, the Field Marketing Reporting Analyst will be responsible for interacting with field marketing and other partners to:
1. Gather strategic information and develop reporting to provide a holistic view of marketing initiatives and relative results across all CCI systems. The FMRA will drive the requirements pertaining to understanding marketing effectiveness in the field.
2. For any particular project, this person will compile necessary information and analyze the effects of marketing actions across various dimensions such as time, geography, and consumer segments.
3. Provide detailed analysis, written and verbal, of marketing activities including recommendations on strategic marketing changes based on results.
4. Develop strong relationships with business partners, providing supporting information to lead marketing impact/results discussions and proactively identify information needs.
5. Develop expert knowledge of CCI's data systems to react efficiently and effectively to ad hoc data and analysis requests.

Required Qualifications:

  • Strong data analysis experience with SQL/Oracle (2+ years)
  • Direct marketing and campaign management experience (2+ years)
  • Advanced experience with MS Office (Excel, Powerpoint, Word) (5+ years)
  • Strong ability to organize, analyze, interpret, and disseminate information
  • Strong communications skills

Desired Qualifications

Experience in:
  • Business Intelligence applications
  • SAS/Data mining tools
  • Segmentation systems (ConneXions, PRIZM, Cohorts)
  • Campaign management tools (Chordiant, Unica, Epiphany)
  • Telecommunications, Consulting or Financial Services industry

Education:
  • Undergraduate degree required, preferably in business management, marketing, finance, or computer science.
  • Masters degree a plus, especially in Business Administration, Marketing, Accounting, Finance, or Information Systems

Other:
  • Demonstrated leadership qualities
  • Excellent writing and oral communication skills, with specific expertise in management reporting and executive writing skills
  • Strong knowledge of visual techniques for data analysis and presentation
  • Self-starter with ability to manage projects and relationships independently

Contact:

Apply on-line at www.cox.com

click on Careers, click on Search Jobs, select External Candidates,

Search for Keywords: Field Marketing Analyst, select job # 17837.

KDnuggets : News : 2006 : n22 : item10 < PREVIOUS | NEXT >

Copyright © 2006 KDnuggets.   Subscribe to KDnuggets News!