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Summary: Our strategy defines a number of steps for building sales growth, including innovative direct marketing programs to deliver awareness, lead generation & Sales support. Effective database support is a key dependency for executing this strategy, and this role will be central to meeting program aims and objectives. The main areas of responsibility will include:

Department: Marketing
Reports to: Director, Marketing Analysis

Responsibilities:

• Data Consultancy: combining an understanding of marketing strategy with in-depth knowledge of CBS data sources (data warehouse, other internal systems, and external data) this individual will act as a database consultant to Marketing Program Managers.
• Data Analysis: create targeting & list strategies to meet the objectives of marketing programs pro-actively adding value where ever possible by identifying enhancements and potential within the data, and by suggesting innovative data solutions to marketing challenges
• Campaign Evaluation: manage the measurement of mail and telemarketing marketing programmers, providing evaluation to Marketing managers, and adding value by interpreting results and identifying opportunities for future development. Create a framework for testing variations in creative, offer, targeting etc. Experience un the use of DNIS numbers to track campaign response is a very strong plus.
• External List Acquisition: develop a list strategy & source suitable external data sources, lists etc. as required to meet the on-going requirements of CBS direct marketing strategies
• List Generation: run counts, create reports and generate extracts from the appropriate data sources (both internal and external), including management of external processes needed to deliver 'ready to execute' lists.
• Vendor Management: act as a valued consultant to marketing managers using external Marketing vendors to ensure best data practice is followed at all times.

• The individual should be able to demonstrate a combination of technical database expertise and an in-depth understanding of direct marketing strategic planning, preferably in B2B environment.
• Five to seven years direct/database marketing experience in a supplier of database marketing services, the database arm of a marketing agency, or an equivalent role in a technology company.
• Experience of working with senior marketing executives in a data consultancy role on the development of contact and program strategies
• BA (or equivalent) required, preferably with a strong numeric component such as Statistics, Marketing, Psychology etc.
• Strong skills in the use of an Enterprise level data extraction tool (Brio/Hyperion, or a statistical analysis package (such as SPSS or SAS) for data extraction and analysis. Familiarity with one of the leading RDBMS products is an advantage. Experience of Data Mining techniques including Regression, Factor & Cluster analysis & CHAID preferable
• Advanced EXCEL skills are essential, good MS Access and Crystal Report Writer skills are an advantage. An excellent grasp of state of the art marketing data processing principles and processes
• Strongly result orientated
• Strong project management skills
• Good team player
• Professional attitude
• Ability to communicate and work effectively with suppliers and internal clients
• Ability to make effective decisions

Cox Communications Inc. is a multi-service broadband communications company with approximately 6.6 million total customers, including approximately 6.3 million basic cable subscribers. The nation's third-largest cable television provider, Cox offers both analog cable television under the Cox Cable brand as well as advanced digital video service under the Cox Digital Cable brand. Cox provides an array of other communications and entertainment services, including local and long-distance telephone under the Cox Digital Telephone brand, high-speed Internet access under the Cox High Speed Internet brand, and commercial voice and data services via Cox Business Services. Local cable advertising, promotional opportunities and production services are sold under the Cox Media brand. Cox is an investor in programming networks including Discovery Channel. More information about Cox Communications can be accessed on the Internet at www.cox.com.

Contact:
Apply on-line at www.cox.com

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Cox Communications, Inc. and its subsidiaries are Equal Opportunity Employers. We have a tradition of encouraging a wide diversity of talents through a broad range of hiring practices. Please note those individuals submitting resumes online or by mailing a resume are not considered an applicant for employment until a signed employment application form is completed, usually at the time of interview.