Publications

ClickZ, By Shane Atchison | February 8, 2007

This week, a checklist for how to successfully create a culture of analysis within your organization and avoid the seven most common Web analytics pitfalls.

Pitfall: Goals and Metrics Aren't Clearly Defined

Pitfall: There's Lack of Analysis Standards Across the Organization

Pitfall: Data Are Inaccurate and Staff Doesn't Trust It

Pitfall: Staff Is Overwhelmed With Too Many Reports

Pitfall: You're Uncertain of Site Changes' Financial Impact

Pitfall: You Have Trouble Analyzing the Data to Draw Valuable Insights

Pitfall: You're Unsure How to Take Action on the Data

Read more.