Jobs
From: Dassa, Lauren
Date: 12 Jul 2007
Subject: New York, NY: Senior Database Analyst at Wunderman
Scope of Position:
- Analysis and interpretation of agency clients' internal customer data and external data sources to support business decision-making.
- Development and implementation of predictive models to improve the effectiveness of marketing actions.
Specific Responsibilities:
- Evaluate clients' business situations and recommend appropriate analytic approach.
- Manage key analytic portions of a project from start to finish
- Design research methodology and/or analytic framework
- Select appropriate tools and technique
- Data sourcing - coordinate data feeds and updates
- Data preparation
- Data analysis/Modeling
- Conclusions/recommendations
- Prepare functional specifications for set up of systems and processes
- Major contribution in written analysis and presentation
- Consistency in delivering error-free work, on time, at standards that meet or exceed agency client and DMOA expectations
- Active contribution to project planning and scheduling
- Strong initiative in identifying steps that should be taken with all projects
- Provide statistical consulting (e.g. working with clients and agency personnel to determine the validity and significance of observed program results)
- Supervise analysts and/or coordinators
Technical Skills:
- Highly quantitative background (degree in Statistics, Operations Research, Economics, Mathematics)
- 4+ years experience as data analyst or equivalent
- Working knowledge of SAS and/or SPSS
- Strong analytical skills with solid foundation in statistical procedures. Experience in one or more of the following: ANOVA, CHAID, cluster analysis, factor analysis, multivariate regression analysis.
- Experience with Database software a plus (Access, FoxPro, SQL Server, or Oracle).
Behavioral Skills:
- Solid understanding of marketing principles
- Growing effectiveness and versatility in oral presentations
- Solid business writing skills
- Strong knowledge of industry dynamics in one or more areas of concentration
- Supervisory skills
Contact:
Lauren Dassa, lauren.dassa@yr.com
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