Jobs

Job Description:
Support marketing and sales' high level objectives for acquisition, retention, wallet share improvement, and profitability by identifying, designing, and implementing advanced analytic projects utilizing techniques such as statistical and algorithmic modeling. Utilize knowledge of these techniques in support of executive decision making and in support of Database Marketing strategy development.

Build data mining, statistical and optimization models in support of strategic marketing efforts. Perform complex analysis of prospects and/or customer behavior in support of marketing efforts. Collaborate with product managers and business unit managers to identify and evaluate opportunities to utilize analytics to maximize marketing and/or sales success. Design and manage advanced analytic projects. Present the results of advanced analytic projects to those in marketing and in the business units who can benefit from this knowledge. Track and report on the performance of completed advanced analytic projects. Participate within various task force teams as the need arises and based upon experiences.

Position requires a demonstrated understanding of Customer Relationship Management (CRM) theory and practice, including an understanding of segmentation, response modeling, and attrition modeling preferred. The position also requires the ability to successfully communicate with marketing managers to identify their technical needs and to communicate the results of technical projects.

Position requires a Master degree in Economics, Statistics, Engineering or related field. PhD. degree preferred. Position requires >5 years experience utilizing statistical/optimization/machine learning techniques that are commonly employed in Database Marketing and Direct Marketing, such as linear/logistic/ordinal/mutinomial regression, cluster analysis, principal component analysis, discriminant analysis, linear and non linear optimization, decision trees and neural networks.

Position requires >3 years experience using SAS and/or SAS EG and/or SAS EM and/or SAS OR and/or SAS Forecasting Studio). Position requires desktop computing skills and experience using one or more word-processing, spreadsheet (e.g., Microsoft Excel) and presentation graphics (e.g., Microsoft PowerPoint) software programs. Database querying (e.g., SQL) preferred.

Experience in experimental design and web analytics is preferred. Experience in project management preferred.

Contact:
Geeta Ramesh, gramesh@cisco.com

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