KDnuggets : News : 2007 : n22 : item14 < PREVIOUS | NEXT >


From: Katie Montgomery
Date: 13 Nov 2007
Subject: Boston, NY, Chicago, Philadelphia, Detroit, or Atlanta: Manager - Analytics at Digitas

Digitas is the first global interactive agency network, leading a new generation of creative marketing and media agencies designed to unleash the full possibilities of a digital age.

We help leading global brands build enduring relationships with their customers by bringing together strategy, creative and technology across all marketing channels, particularly in new and emerging digital media channels. We help our clients find new ideas that earn customer engagement through valuable and motivating experiences and new ways of being responsive to customers across channels and over time. We are committed to our clients, inspired by their customers, excited by change, and fueled by a passion for collaboration and bold invention.

As one of the fifteen largest marketing services firms in the world, Digitas offers a wealth of exciting career opportunities. Using a unique approach to integrate strategy, technology, creative, digital and direct marketing, we conceive, enable and execute innovative ideas that knock the socks off prominent Fortune 200 companies. We owe our success to none less than the phenomenal people we hire and develop who make it all happen. That's why we are dedicated to building a culture based on inspiration, team accomplishment and career development and why we are delighted to be ranked #3 among the Top 50 "Best Places to Work" by the Boston Business Journal.

If you're interested in making your clients successful, inspiring co-workers to new heights, and improving even the most dramatic results, we have a home for you. If thoughts of pioneering the latest marketing trends and technologies get you revved up; if you are inspired by working among the best in the field, you are destined to join the Digitas team. Whether you are or aspire to be a growth strategist, a marketing marvel, a wiz with numbers, a promotions phenomenon or an artful designer, we hope you'll consider bringing your talents to Digitas, where the creative, the passionate and the motivated build the career they were meant to have.

Digitas is a member of the Paris-based Publicis Groupe S.A., the world's fourth largest communications group and second largest media counsel and buying group, with main subsidiaries including world renowned brands such as Saatchi & Saatchi, Zenithoptimedia and Bartle Bogle Hegarty.

Strategy & Analysis Group

The Digitas Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. Specifically, we:

  • Discover new paths for growth by uncovering and developing new segments, products, and channels
  • Optimize budget and programs through test-and-learn, discipline, innovation and analysis to get the best possible return on the marketing investment
  • Lay the Strategy foundation for companies just starting to develop relationship marketing capabilities
  • Collaborate with creative, media, marketing and technology to build a robust marketing strategy for the client

As a Manager, you will work under the direction of a senior leadership team to:

  • Determine the effectiveness of direct marketing activities through various analytical methods including but not limited to: segmentation, value schemes and predictive modeling
  • Provide integrated marketing analytical solutions across customers and channels to improve client decision-making
  • Build functional expertise in one or more of the following disciplines; database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements
  • Ensure quality and timeliness of measurement deliverables meet client expectations and identifying measurement opportunities within client relationships
  • Manage vendors on a project basis to implement measurement solutions as well as single contributor on projects and tasks
  • Work across offline and online channels to establish and maintain measurement infrastructure
  • Provide leadership and direction to assigned staff on all aspects of client deliverables including preparation, management of project budgets and resource allocation
  • Perform ongoing training activities to educate staff in strategic analytical concepts and issues
  • BS in statistics, mathematics, or economics, an advanced degree is a plus.
  • 3-5 years of business experience in a direct marketing agency or consulting environment preferred
  • Extensive experience with analytic segmentation, database marketing, CRM tools and technologies, test design, reporting and analysis design, measurement strategy development, statistical modeling, financial modeling, web marketing measurement and site analysis
  • Strong verbal, written and presentation skills
  • Proficiency in Microsoft Office with strong expertise in SAS, SQL, SPSS, Excel, and Access
  • Flexibility to travel
Career Path:
The length of time in the manager role will depend on educational background and prior experience. After this period, managers typically get considered for the Associate Director role. If managers decide to leave Digitas, they generally take management positions across different industries or choose to pursue a more entrepreneurial path. Some of our alumni continue to pursue advanced degrees at top business schools and other business related degrees.

Opportunities available in Boston, NY, Chicago, Philly, Detroit, and Atlanta

Qualified applicants please send cover letter/ resume to strategyrecruiting@digitas.com.

For more information, visit www.digitas.com


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KDnuggets : News : 2007 : n22 : item14 < PREVIOUS | NEXT >

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