KDnuggets : News : 2007 : n22 : item32 < PREVIOUS | NEXT >

Briefs

ThotWave Technologies Provides Software to The Container Store

Chapel Hill, NC- Greg Nelson, President and CEO of ThotWave Technologies, has announced that the company recently provided The Container Store®, the nation’s original and leading retailer of storage and organization products, with data mining technologies from SAS®. SAS® Enterprise Miner will be used for database marketing.

"We are extremely pleased with the implementation of the mining tool into The Container Store’s marketing efforts," said Nelson. "The retailer recently brought their marketing database segmentation in house. We thought combining SAS®’ sophisticated tools with The Container Store's knowledge of their business would result in greater lift and more targeted results."

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KDnuggets : News : 2007 : n22 : item32 < PREVIOUS | NEXT >

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