KDnuggets : News : 2007 : n23 : item23 < PREVIOUS | NEXT >

Briefs

MySpace Hypertargeting vs Facebook Beacon: Which one is creepier?

By Dave Rosenberg -- November 23, 2007, Webware

I hardly ever click on banner ads, but today I was beaten into submission by the NY Times to find out more about MySpace Hypertargeting. I still can't figure out why the banner kept showing up for me...my only guess is because I read the technology section.

Hypertargeting appears to correlate data from profiles (in real-time) so that advertisers can most effectively target ads. On the surface this is not that different from Google Search advertising. But Google is far less intrusive (for now) than MySpace or Facebook which usurp data you never signed up to disclose.

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KDnuggets : News : 2007 : n23 : item23 < PREVIOUS | NEXT >

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