Briefs

SPSS Software Provides Organizations a Targeted Approach in Reaching Likely and Undecided Voters

CHICAGO, Ill. (USA), March 3, 2008 -- Not long ago, election campaigns were run on simple grassroots efforts dependent on cold-calling and randomly distributing flyers to the public without strategy. The reliance on individual voter data was very thin, and only gathered from the public registrar.

Fast forward to 2008 when large political organizations to local campaign strategists are analyzing vast databases on voter files, election returns, and demographic data through the use of Predictive Analytics software. This keen analysis enables organizations to target likely supporters, persuade undecided voters, and help ensure citizens "get out the vote" on Election Day.

Political organizations nationwide use leading worldwide Predictive Analytics software from SPSS Inc. (Nasdaq: SPSS) to analyze, model, and score demographic and behavioral data, along with attitudes and opinions, to find voters most likely to support a candidate or to reach the undecided "swing vote."

More importantly, campaign strategists now deploy this data to better persuade voters by identifying and communicating the right message on key voter issues, such as education, healthcare or immigration, through targeted and personalized direct mailings, phone calls, or door-to-door canvassing.

SPSS customer Strategic Telemetry, a Washington D.C.-based political consulting service, provides strategic advice and voter targeting services for progressive organizations and campaigns. Ken Strasma, president of Strategic Telemetry, founded the organization in 2003 and is considered to be a pioneer in the use of high-tech statistical modeling in Democratic campaigns.

The Southern Political Information Network (SPIN), a coalition of campaign experts that provides strategic services to southern Democratic Party organizations and political campaigns, uses SPSS Predictive Analytics software as a core of its consulting. Carl Clark, executive director at SPIN located in Charlotte, North Carolina, advises on many political campaigns -- ranging from town council to statewide races -- and knows the importance of Predictive Analytics in a candidate's strategy.

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For more information, please visit www.spss.com.