Briefs

Software enables heads of ecommerce to deploy advanced, real-time, behavioral profiling applications for individual customers

Generates 18 times more lift and 9 times more revenue compared to traditional marketing techniques

WINDSOR, U.K.-- June 30, 2008 -- SeeWhy Software, the creator of the first event intelligence platform, today announced the immediate availability of SeeWhy 3.4. With this release, SeeWhy breaks new ground in online marketing by enabling companies in industries such as online financial services and retail to optimize individual customer treatment across channels, continuously and in real time, across entire customer populations.

Research by industry analyst firm JupiterResearch has demonstrated that quick actions based on online customer behavior can generate 18 times more lift and 9 times more revenue than traditional batch-based segmentation techniques. SeeWhy allows companies to act directly on individual customer behavior, needs and web site experience at the point when the customer is most engaged by analyzing individual activity, rather than by using traditional coarse-grain segmentation methods. SeeWhy enables companies to focus on delivering tailored services or offers to high-value customers, while efficiently addressing the needs of lower frequency customers through lower cost channels.

More information can be found at http://www.seewhy.com/