Publications

Marketing Budgets down, but Optimism on R&D and Market Research. Credit Availability, Housing Markets, Alternative Energy, and Trade Deficits of Greater Importance, While Off-shoring Diminishes in Interest.

Stamford, CT - January 5, 2009-The Marketing Executives Networking Group, an almost 2000 member organization of marketers who are at a VP-level or above in their organizations, today issued the results of its second annual survey of Top Marketing Trends. The survey of MENG members, conducted by industry leading research firm Anderson Analytics, focused on top marketing concepts, buzz words, global areas of opportunity, targeted customer demographics, as well as the books and thought leaders that marketers look to for inspiration and growth opportunity.

Of great interest this year was how senior executives believe the economic climate may impact their business. While half of executives believe their marketing budgets will be decreased in 2009, and only 34% think the economic environment will have no effect on their staffing needs, they are rather optimistic in terms of both R&D and use of Market Research will either stay the same or increase.

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