Briefs

April 28, 2009.

Recognizing the competitive edge students gain by learning data mining skills that can ultimately help businesses identify patterns in customer behavior, the UT Dallas School of Management is now offering a graduate certificate in Business Intelligence and Data Mining.

To thrive in today�s fiercely competitive environment, corporations are challenged with differentiating themselves, identifying customer trends and building lasting customer relationships. The Business Intelligence and Data Mining certificate program is designed to help students learn the software and skills needed to make proactive, market-driven decisions by sifting through and analyzing internal customer data, said Mark Thouin, director of the School of Management�s Information Systems program.

The School of Management certificate program teaches students technology skills required to compete in today�s high-technology marketplace featuring business intelligence and data mining techniques and hands-on training using SAS, the market-leading advanced analytical software platform. Students may receive the certificate after completing four three-credit-hour courses that explore the tools and strategies analysts need to transform data into critical management information.

Required courses for the program include: business perspective, statistics, data preparation and data mining. The program is open to degree and non-degree-seeking students. Students already enrolled in a degree program in the School of Management are automatically eligible to enroll in the certificate program. Non-degree-seeking students may apply online.

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