Briefs

Alliant introduces Cognito™, a precision high-risk address suppression file for direct marketers Transaction data and advanced analytics combine to identify 750,000 postal addresses marketers should avoid

BREWSTER, NY - As direct marketers cast their nets wider for new sources of customers, they risk attracting consumers that are skilled at finding ways to get something for nothing. To meet that market need, Alliant Cooperative Data Solutions has developed Cognito™ a high-risk postal address file that lets marketers instantly identify the "riskiest" addresses in the U.S.

Cognito™ is derived from the actual direct marketing behaviors of over 120 million consumers tracked in Alliant�s performance database, DecisionBase360™. The Alliant database consists of detailed transactional and payment information updated monthly by major direct marketing companies. Alliant applied rigorous analytic techniques to develop Cognito from their huge stores of historical consumer information. The final product includes over 750,000 U.S. postal points that consistently exhibit fraudulent behavior after responding to marketing offers.

For more information, visit www.alliantdata.com.