Date: Fri, 14 May 1999 15:16:35 -0400
From: Brij Masand brij@gte.com
Subject: CFP: WEBKDD'99: Workshop on Web Usage Analysis and User Profiling
WEBKDD'99: Workshop on Web Usage Analysis and User Profiling
Sunday, August 15,1999,
San Diego, CA, USA,
in conjunction with KDD99:
The ACM SIGKDD International Conference on
Knowledge Discovery and Data Mining (KDD99) (August 15-18)
http://research.microsoft.com/datamine/kdd99/
Deadline for extended abstract submission: June 7
Workshop inquiries and submissions: webkdd99@gte.com
Workshop URL: http://www.wiwi.hu-berlin.de/~myra/WEBKDD99
The exponential growth of web usage is resulting in rapidly growing
datasets of valuable information on how successfully a web site is
used and accepted by its visitors. This information spans web access
logs, descriptions of user interests, data and meta-data on the site.
Aggregate analysis of such data can give insight into site visitation
patterns and responses to web marketing efforts, while user-oriented
analysis is necessary to build personalized and adaptive content.
Evaluating web usage data with KDD techniques has the potential of
increasing the value and the acceptance of a web site. At the same
time, the scope of the data capture and its use raises new privacy
concerns.
The objective of this workshop is to bring together researchers and
practitioners from three areas: those developing and applying analytical
methods for web data mining and user profiling, those focusing on the
interpretation and use of the web mining results and those investigating
approaches for resolving privacy issues.
The workshop will address topics such as:
-- approaches to the preparation and analysis of web usage data
-- sources and nature of web data
-- integrating data on web usage from multiple sources
-- user profiling techniques, including real-time profiling
-- methodologies for the evaluation of web mining results
-- generation of adaptive, personalized web pages
-- standards for web data capture and analysis
-- privacy issues related to web data capture and its use
-- application domains e.g. e-commerce, web marketing, tele-teaching
For details please see
http://www.wiwi.hu-berlin.de/~myra/WEBKDD99
WORKSHOP CHAIRS:
Brij Masand Dr. Myra Spiliopoulou
Advanced Systems Lab. Institute of Information Systems,
GTE Laboratories, Waltham, MA,USA Faculty of Economics, Humboldt-University Berlin
email: brij@gte.com email: myra@wiwi.hu-berlin.de
http://www.wiwi.hu-berlin.de/~myra
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