2007 Data Mining Applications by Industry

Poll

Industries/fields where you applied data mining in the past 12 months [138 voters] CRM (36) 26.1% Banking (33) 23.9% Direct Marketing/ Fundraising (28) 20.3% Science (26) 18.8% Fraud Detection (26) 18.8% Telecom (21) 15.2% Credit Scoring (19) 13.8% Other (18) 13.0% Biotech/Genomics (16) 11.6% Web usage mining (14) 10.1% Retail (14) 10.1% Medical/ Pharma (13) 9.4% Insurance (12) 8.7% Health care/ HR (10) 7.2% Government/Military (10) 7.2% Financials/Lending (10) 7.2% Web content mining/Search (9) 6.5% Manufacturing (9) 6.5% e-commerce (8) 5.8% Entertainment/ Music (6) 4.3% Social Policy/Survey analysis (5) 3.6% Security / Anti-terrorism (5) 3.6% Investment / Stocks (4) 2.9% Travel/Hospitality (3) 2.2% Junk email / Anti-spam (3) 2.2%

Here are the results of 2006 KDnuggets Poll on Data Mining Applications - Industries.

The following table shows the number of applications in 2006 vs 2007, sorted by growth in 2007.

Industry/Area	2006 Count	2007 Count	Change Y6 to Y7
Banking	1	33	3200%
Entertainment/ Music	2	6	200%
Science	12	26	117%
Health care/ HR	5	10	100%
Medical/ Pharma	8	13	63%
Junk email / Anti-spam	2	3	50%
Telecom	14	21	50%
Government/Military	7	10	43%
e-commerce	6	8	33%
Manufacturing	7	9	29%
Direct Marketing/ Fundraising	22	28	27%
Retail	11	14	27%
Other	15	18	20%
Web usage mining	12	14	17%
Fraud Detection	24	26	8%
Insurance	12	12	0%
Security / Anti-terrorism	5	5	0%
Biotech/Genomics	17	16	-6%
Credit Scoring	21	19	-10%
CRM	43	36	-16%
Travel/Hospitality	5	3	-40%
Web content mining/Search	15	9	-40%
Investment / Stocks	11	4	-64%

New areas that were added to the poll in 2007:

• Financials/Lending, 10
• Social Policy/Survey analysis, 5

Comments
49er, utilities
I do a lot of DM work for power and water utilities. This includes debt recovery, cross-sell models demand forecasting and predictive maintenance applications.