Predicting Holiday Sales 2009

Identifying a set of macro-economic indices that can serve as reliable leading indicators of future sales can immensely benefit manufacturers and retailers, by helping them generate accurate near-term sales forecasts based on current trends in these indices, thus enabling optimal demand management.

LatentView found that indices like GDP, Housing Starts and NASDAQ can be used to predict holiday season sales with an accuracy of 97-98%, across different product categories

LatentView thus undertook this exercise with an aim to identify leading indicators of retail sales in the US during the holiday season (December), across product categories such as Electronics, Clothing and Personal Care.

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