Data Applied: Data Mining in the Cloud

... The new company is called Data Applied and offers very affordable "data mining in the cloud" - it applies automated algorithms to large sets of data in order to extract patterns, preconditions and outliers.

Commercial licenses cost under $500 and are aimed to bring the kind of power to sales, marketing, engineering, social sciences or non-profit organizations that only banks and insurance companies used to be able to afford.

There's a Data-Centric World Emerging

Data visualization tools are not uncommon online and there's a growing number of large data sets available for analysis these days. Microsoft unveiled a marketplace for data sets last month called Dallas. GigaOm's Stacey Higginbotham says data represents a big part of Microsoft's hope for the future. "Microsoft isn't just selling software anymore," she writes, "it's selling itself as a clearinghouse for information." Higginbotham points out similarities between Dallas and a startup we've covered here extensively called InfoChimps. Amazon started offering large sets of public data through its Web Services division last year as well. We've got high hopes that social networking data will be made more available for aggregate analysis, as a bird's-eye-view of society's interactions.

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