Web Analytics Salary Guide

Salaries for web analytics professionals, broken down by title, experience and region.

IQ Workforce Blog, Sep 16, 2010

Our clients and candidates frequently ask for reliable salary guidelines for web analytics professionals. We have always directed people to the Web Analytics Association's survey and research conducted by Web Analytics Demystified. Even though we disagree with a lot of what both say, both are very credible sources and they were the only games in town.

Over the Labor Day weekend I dipped into our Salesforce database and came up with our own Web Analytics Salary Guide. I realize that we are opening ourselves up to the type of criticism and scorn that these two previous attempts have received, but we have the data and everyone keeps asking for it... so I thought we would just put it out there and see what happens.

A few notes before we hand over the numbers:

Definition of a Web Analyst: Candidates that have X years of experience utilizing enterprise web analytics tools. Candidates in the guide cross over technical (implementation-focused), reporting/dashboarding and analysis.

Web analytics salaries

Read more and see salaries for other cities, including Boston, Seattle, San Diego, and Washington, DC.