Google Acquires PostRank, An Analytics Service For The Social Web

In another move that makes it clear that Google is putting a much greater focus on 'social', the search giant has just acquired PostRank. Terms of the deal are not being disclosed.

PostRank is a service that helps measure how far content, like tweets and Facebook updates, spread across the web. PostRank's products include 'Analytics', which let you see which users are sharing your content and where - as well as how your competitors are doing. Its 'Connect' product helps brands connect with influential users.

The service will continue to operate for existing customers, but new signups have been closed down. Google isn't saying what the team will be working on, though they will be relocating from Waterloo to Google's Mountain View headquarters.

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