AAA selects KXEN InfiniteInsight(TM) Analytics Platform

Company leverages predictive analytics to optimize marketing campaigns with nearly 70% of its 53 million members

SAN FRANCISCO, Dec 13, 2011 (BUSINESS WIRE) -- KXEN, the leading provider of predictive analytics for business users, announced that AAA selected InfiniteInsight(TM) to help its independently operated motor clubs optimize marketing insight across the customer lifecycle -- from acquisitions, to cross-selling, up-selling and retention.

Founded in 1902 as the American Automobile Association, AAA is often associated with emergency roadside assistance, but it also offers a wide array of services such as automotive, home and life insurance as well as global travel services. Today AAA is a nationwide federation of 50 individual motor clubs with over 1,000 locations across the U.S. and Canada and more than 53 million members.

... Predictive analytics was cost prohibitive prior to deploying InfiniteInsight(TM). Without a staff of trained statisticians, individual clubs relied on simple customer profiling, hired expensive teams of SAS consultants, or contracted models from third-parties that were quickly obsolete. Today, two business analysts can scale to provide predictive models across many of AAA's motor clubs.

InfiniteInsight's(TM) out-of-the box reporting feature allows business analysts to easily explain modeling results, variable contributions and gain charts to club marketing teams.

... Mathieux's team is currently using predictive models built with InfiniteInsight(TM) to optimize marketing campaigns for nearly 70% of the AAA membership and across a variety of channels, including the call center, direct mail and email with future plans to include websites and social networking. In some instances, individual clubs at AAA have attributed millions of dollars in sales to campaigns optimized by InfiniteInsight(TM).

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