Aberdeen Group report indicate that KXEN InfiniteInsight(tm) helps customers to build and refresh models faster, helping marketing be more productive and improve targeting effectiveness.
Date:
SAN FRANCISCO - April 11, 2012 -
KXEN, the leading provider of predictive analytics for business users, offers a more powerful approach to marketing-enabling customers to deliver higher quality leads and achieve higher returns on marketing investments than other predictive analytics solutions.
Findings from the Aberdeen Group research report "KXEN Customers Achieve Rapid Model Development and Precise Targeting", published in April 2012, and prepared by David White, Senior Research Analyst, Business Intelligence, indicate that KXEN's InfiniteInsight™ helps customers to build and refresh models faster, helping marketing be more productive and improve targeting effectiveness.
According to the report:
- KXEN customers build and deploy models more than 3x faster (10 vs. 37 days) than other organizations.
- KXEN customers refresh/retrain predictive models 5x faster (2 vs. 10 days) than other organizations.
- KXEN users are 50% more likely to be able to customize offers for individuals (61% vs. 41%).
The report also features KXEN customer case studies at Wolters Kluwer, Bank of Montreal and E.ON UK.
The full Aberdeen report is available for download:
www.kxen.com/res-offer/aberdeen2012
|
Prev
Twitter |
Facebook |
RSS |
About KDnuggets