Briefs

NEW YORK--(BUSINESS WIRE)--Aug. 6, 2001

Carrier Corporation has substantially increased sales of air conditioning units at its online store - www.roomair.com - by implementing WebMiner's data mining and personalization service offering, including delivery of offers in real-time via the WebMiner ASP. Just one month after implementing the solution, Carrier has improved its visitor-to-sale conversion rate by almost nine times and increased its revenue per visitor from $1.94 to $37.98. In addition, 25 percent of roomair.com visitors who click on one of the targeted offers served by the WebMiner ASP buy an air conditioner.

Carrier, the world's largest manufacturer of air conditioning, heating and refrigeration equipment for commercial, residential and transportation applications, turned to WebMiner when seeking a quick, affordable way to increase online sales. The WebMiner-Carrier partnership began with a comprehensive data mining consulting project, led by WebMiner CEO and founder Jesus Mena. WebMiner conducted a comprehensive analysis of Carrier's data situation, recommended a database strategy and cleansed and mined the data, ultimately generating insights and predictive models which were used to guide both Carrier's offline and online marketing programs.

Now, with the WebMiner solution in place, visitors are prompted to provide their ZIP code in exchange for a customized discount. Using a rules-based model, WebMiner then determines which kind of air conditioner specific visitors have a high propensity to buy. For instance, visitors from college campuses are offered portable units, while urban couples are offered window units. Visitors instantly receive special offers via banner ads, pop-up windows or dynamic Web pages.

For more information about WebMiner, visit www.webminer.com