Courses

WHERE eCOMMERCE, PERSONALIZATION & DATA MINING CONVERGE
Stay at the new Mandalay Bay mega-resort on the Las Vegas strip in October
for a group rate of just $109/nite.  The entertainment, fine dining and
pleasant temperatures in Las Vegas will make an exciting venue to
participate in a hands-on course covering web mining methods, tools,
techniques, applications, advantages, capabilities, and pitfalls.  The
Modeling Agency's (TMA) courses are vendor-neutral, application-oriented
and taught by highly experienced business professionals.  You will leave
with a comprehensive binder of notes, illustrations and references to
valuable resources.

LEVERAGING WEB DATA FOR CRM IMPACT
Where eCommerce, Personalization & Data Mining Converge
  by T. Scott Clendaniel
Registration: $1695, 3 Hands-On Days
  Las Vegas - October 10 - 12, 2001
  Orlando - February 6 - 8, 2002

FULL COURSE DETAILS
To include background on The Modeling Agency, detailed course outlines,
instructor experience, site information, and a secure registration form
may be obtained through:
  http://www.the-modeling-agency.com/kdspecial
  888-742-2454 (toll free)

BENEFITS OF ATTENDING
   - Obtain a comprehensive view of your on-line customers
   - Participate in vendor-neutral hands-on exercises with leading tools
   - Gain a competitive edge by extending your CRM strategy to eCRM
   - Plan and manage your web mining projects effectively from the start
   - Optimize web communication strategies for personalized interactions
   - Learn how to maneuver the double-edged personalization sword
   - Raise response while reducing contact frequency and list fatigue
   - Develop confidence in web mining concepts, jargon and methods
   - Leave with resources, contacts and actionable plans to substantially
     reduce your project preparation time, costs and risks

SIGN UP EARLY AND RECEIVE A FREE POPULAR WEB MINING BOOK
The Modeling Agency will offer the popular text, "Data Mining Your
Website" by Jesus Mena to the first five (5) registrants.  In addition, if
two from your organization register for the October offering at the
standard rate, the registration fee will be WAIVED entirely for a third
attendee.  Don't miss your chance to attend: reserve your seat today and
enjoy an early registration discount.  The course is limited to just 14
seats to retain a high level of interaction with the instructor in a
hands-on lab environment.  A secure registration form is linked from the
training pages at:
http://www.the-modeling-agency.com/kdspecial

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