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Data Mining Applications 2009


 
  

Industries / Fields where you applied Data Mining in 2009 [180 votes total]
See Comparison with 2008 results below
CRM/ consumer analytics (59) 32.8%
Banking (44) 24.4%
Direct Marketing/ Fundraising (29) 16.1%
Credit Scoring (28) 15.6%
Telecom / Cable (26) 14.4%
Fraud Detection (25) 13.9%
Retail (21) 11.7%
Health care/ HR (21) 11.7%
Finance (20) 11.1%
Science (19) 10.6%
Advertising (19) 10.6%
e-Commerce (18) 10.0%
Insurance (18) 10.0%
Web usage mining (15) 8.3%
Social Networks (14) 7.8%
Medical/ Pharma (14) 7.8%
Biotech/Genomics (14) 7.8%
Search / Web content mining (12) 6.7%
Investment / Stocks (12) 6.7%
Security / Anti-terrorism (9) 5.0%
Education (8) 4.4%
Government/Military (7) 3.9%
Manufacturing (6) 3.3%
Travel / Hospitality (5) 2.8%
Social Policy/Survey analysis (3) 1.7%
Entertainment/ Music (3) 1.7%
Junk email / Anti-spam (1) 0.6%
None (2) 1.1%
Other (14) 7.8%

Multiple responses were allowed and the percentages correspond to the share of the overall votes.

Comparison with 2008 Results
Comparing the results with 2008 Poll: Industries / Fields where you applied Data Mining, we see that the top applications were relatively stable.

  1. CRM/consumer analytics is still No 1, but with a smaller share (33% in 2009 vs 38% in 2008)
  2. Banking is still number 2 (24% vs 32%)
  3. Direct Marketing/ Fundraising moved to third place (16% vs 14%)
  4. Credit Scoring moved to 4th place (16% vs 13%)
  5. Telecom / Cable moved to 5th place (14% vs 12%)

Greatest gains were for

  1. Education, new category in 2009.
  2. Social Networks, from 1.9% in 2008 to 7.8% in 2009 ( 317% increase)
  3. e-Commerce, from 7.5% to 10.00% (34% increase)
  4. Health care/ HR, from 9.3% to 11.7% (25% increase)
Among industries with at least 8 votes in 2008, largest drops were for
  1. Investment / Stocks, from 13.1% to 6.70% (49% drop)
  2. Manufacturing, from 8.4% to 3.3% (61% drop)
  3. Social Policy/Survey analysis, from 7.5% to 1.7% (77% drop)

Editor: Comments were disabled in this poll because of an outbreak of sp*m comments in Dec 2009.


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