Data Mining Applications 2009

Industries / Fields where you applied Data Mining in 2009 [180 votes total] See Comparison with 2008 results below
CRM/ consumer analytics (59)	32.8%
Banking (44)	24.4%
Direct Marketing/ Fundraising (29)	16.1%
Credit Scoring (28)	15.6%
Telecom / Cable (26)	14.4%
Fraud Detection (25)	13.9%
Retail (21)	11.7%
Health care/ HR (21)	11.7%
Finance (20)	11.1%
Science (19)	10.6%
Advertising (19)	10.6%
e-Commerce (18)	10.0%
Insurance (18)	10.0%
Web usage mining (15)	8.3%
Social Networks (14)	7.8%
Medical/ Pharma (14)	7.8%
Biotech/Genomics (14)	7.8%
Search / Web content mining (12)	6.7%
Investment / Stocks (12)	6.7%
Security / Anti-terrorism (9)	5.0%
Education (8)	4.4%
Government/Military (7)	3.9%
Manufacturing (6)	3.3%
Travel / Hospitality (5)	2.8%
Social Policy/Survey analysis (3)	1.7%
Entertainment/ Music (3)	1.7%
Junk email / Anti-spam (1)	0.6%
None (2)	1.1%
Other (14)	7.8%

Multiple responses were allowed and the percentages correspond to the share of the overall votes.

Comparison with 2008 Results
Comparing the results with 2008 Poll: Industries / Fields where you applied Data Mining, we see that the top applications were relatively stable.

1. CRM/consumer analytics is still No 1, but with a smaller share (33% in 2009 vs 38% in 2008)
2. Banking is still number 2 (24% vs 32%)
3. Direct Marketing/ Fundraising moved to third place (16% vs 14%)
4. Credit Scoring moved to 4th place (16% vs 13%)
5. Telecom / Cable moved to 5th place (14% vs 12%)

Greatest gains were for

1. Education, new category in 2009.
2. Social Networks, from 1.9% in 2008 to 7.8% in 2009 ( 317% increase)
3. e-Commerce, from 7.5% to 10.00% (34% increase)
4. Health care/ HR, from 9.3% to 11.7% (25% increase)

1. Investment / Stocks, from 13.1% to 6.70% (49% drop)
2. Manufacturing, from 8.4% to 3.3% (61% drop)
3. Social Policy/Survey analysis, from 7.5% to 1.7% (77% drop)

Editor: Comments were disabled in this poll because of an outbreak of sp*m comments in Dec 2009.