|
Industries / Fields where you applied Data Mining in 2009 [180 votes total] See Comparison with 2008 results below | |
| CRM/ consumer analytics (59) |  32.8% |
| Banking (44) |  24.4% |
| Direct Marketing/ Fundraising (29) |  16.1% |
| Credit Scoring (28) |  15.6% |
| Telecom / Cable (26) |  14.4% |
| Fraud Detection (25) |  13.9% |
| Retail (21) |  11.7% |
| Health care/ HR (21) |  11.7% |
| Finance (20) |  11.1% |
| Science (19) |  10.6% |
| Advertising (19) |  10.6% |
| e-Commerce (18) |  10.0% |
| Insurance (18) |  10.0% |
| Web usage mining (15) |  8.3% |
| Social Networks (14) |  7.8% |
| Medical/ Pharma (14) |  7.8% |
| Biotech/Genomics (14) |  7.8% |
| Search / Web content mining (12) |  6.7% |
| Investment / Stocks (12) |  6.7% |
| Security / Anti-terrorism (9) |  5.0% |
| Education (8) |  4.4% |
| Government/Military (7) |  3.9% |
| Manufacturing (6) |  3.3% |
| Travel / Hospitality (5) |  2.8% |
| Social Policy/Survey analysis (3) |  1.7% |
| Entertainment/ Music (3) |  1.7% |
| Junk email / Anti-spam (1) | 0.6% |
| None (2) |  1.1% |
| Other (14) |  7.8% |
Multiple responses were allowed and the percentages correspond to the share of the overall votes.
Comparison with 2008 Results
Comparing the results with 2008 Poll:
Industries / Fields where you applied Data Mining, we see that
the top applications were relatively stable.
- CRM/consumer analytics is still No 1, but with a smaller share (33% in 2009 vs 38% in 2008)
- Banking is still number 2 (24% vs 32%)
- Direct Marketing/ Fundraising moved to third place (16% vs 14%)
- Credit Scoring moved to 4th place (16% vs 13%)
- Telecom / Cable moved to 5th place (14% vs 12%)
Greatest gains were for
- Education, new category in 2009.
- Social Networks, from 1.9% in 2008 to 7.8% in 2009 ( 317% increase)
- e-Commerce, from 7.5% to 10.00% (34% increase)
- Health care/ HR, from 9.3% to 11.7% (25% increase)
- Investment / Stocks, from 13.1% to 6.70% (49% drop)
- Manufacturing, from 8.4% to 3.3% (61% drop)
- Social Policy/Survey analysis, from 7.5% to 1.7% (77% drop)
Editor: Comments were disabled in this poll because of an outbreak of sp*m comments in Dec 2009.