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Where did you apply Analytics/Data Mining in 2012?

          

Industries / Fields where you applied Analytics / Data Mining in 2012?
[196 voters]       2012 % of voters    2011 % of voters
CRM/Consumer analytics (56) 28.6%
25.0%
Health care/ HR (32) 16.3%
16.7%
Retail (29) 14.8%
10.5%
Banking (28) 14.3%
18.9%
Education (28) 14.3%
16.2%
Advertising (26) 13.3%
7.0%
Fraud Detection (25) 12.8%
14.0%
Social Media / Social Networks (24) 12.2%
13.2%
Science (23) 11.7%
13.6%
Finance (20) 10.2%
11.4%
Direct Marketing/ Fundraising (19) 9.7%
12.3%
Search / Web content mining (16) 8.2%
5.3%
Biotech/Genomics (15) 7.7%
9.2%
Insurance (15) 7.7%
12.3%
Credit Scoring (14) 7.1%
12.7%
Manufacturing (14) 7.1%
5.3%
Medical/ Pharma (13) 6.6%
9.6%
Telecom / Cable (13) 6.6%
11.0%
Web usage mining (13) 6.6%
7.0%
Software (11) 5.6%
7.0%
Ecommerce (10) 5.1%
5.3%
Government/Military (10) 5.1%
7.5%
Entertainment/ Music/ TV/Movies (9) 4.6%
3.5%
Investment / Stocks (8) 4.1%
4.4%
Security / Anti-terrorism (7) 3.6%
1.8%
Travel / Hospitality (6) 3.1%
7.5%
Social Policy/Survey analysis (2) 1.0%
1.8%
Junk email / Anti-spam (1) 0.5%
1.3%
Other (20) 10.2%
7.5%

Comparing with KDnuggets 2011 Poll on Analytics Data Mining Applications by Industry, we note that the top application remains CRM/Consumer analytics, but Health care and Retail moved up in popularity.

The top 5 industries in 2012 are
  CRM/Consumer analytics, Health care/ HR, Retail, Banking, Education
vs 2011 top 5 industries:
  CRM/Consumer analytics, Banking, Health care/ HR, Education, Fraud Detection

The biggest increases from 2012 to 2011, computed as (pct2012 - pct2011) / pct2011, were for

  1. Advertising, 89.0%
  2. Search / Web content mining, 55.1%
  3. Retail, 40.6%
  4. Other, 36.9%
  5. Manufacturing, 35.7%
This is an interesting turnaround for advertising, since in 2011 applications to advertising were in decline.

The industries with the biggest decline in share of applications were

  1. Medical/ Pharma, -31.3%
  2. Government/Military, -31.6%
  3. Insurance, -37.7%
  4. Telecom / Cable, -39.5%
  5. Credit Scoring, -43.8%

Average number of industries per voter was 2.6, and the regional distribution was

  • US/Canada, 38.3%
  • Europe, 28.1%
  • Asia, 16.3%
  • Africa/Middle East, 8.7%
  • Latin America, 5.1%
  • Australia/NZ, 3.1%

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