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Date: Nov 28, 2009
SearchEngineLand, Nov 20, 2009 at 5:56pm ET by Daniel Waisberg
Q: You're the analytics evangelist for Google. Doesn't every marketer understand the importance of analytics? With hundreds of thousands or perhaps millions using Google Analytics, why would Google need an evangelist, and what do you see as the most important part of your job?
A: Numbers are hard to come by on this but in my humble experience a tiny fraction of people who should use data productively access it, and a tiny fraction of that actually end up using data effectively. We, as a universe, have a long way to go.
My role at Google is in two parts. In the inward facing part I am the "customer evangelist" as I help shape the vision, direction and features of 13 different Google tools that provide data to customers. In the outward facing role I help the top xx Google customers to leverage data more effectively.
The most important part of my role is that I am a small part of larger effort to create a data democracy in the online world.
All of the above is distinct from my role as a blogger (evangelizing the use of data in web decision making) and as the co-founder of MarketMotive (providing latest online marketing education and certification).
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