PrevPublished Tuesday, December 15, 2009, 15:54 (Your-Story.org)
KXEN Conference Highlights Value of Data Mining to Building Success in a Downturn
PARIS & LONDON - (BUSINESS WIRE) - Data mining and predictive analytics will continue to help firms buck the trend of downturn and depression according to speakers at a recent industry conference. Citing renewed growth, increased customer satisfaction and cost savings as examples, KXEN users from banks to utilities agreed that advanced analytics has a key role to play in maintaining business through a tough economic climate.
The prediction came at the KXEN EMEA and Asia Pacific User Conference in Paris at which more than 120 delegates heard talks and demonstrations from users & executives at Belgacom, Co-operative Financial Services, E.ON, Finansbank, Orange, Wolters Kluwer and others who described applications of the technology to their own business.
Jaroslaw Kosin'ski is Data Warehouse Project Manager at Poland's leading mobile and fixed telco, Telekomunikacja Polska (France Telecom - Orange Group). He told delegates how he used social network analysis to identify the leading influencers in his customer base. He showed how his use of KXEN new KSN module had delivered as much as 47% lift in the effectiveness of marketing.
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