Vodafone, Orange, Other Mobile Leaders and Consumer Companies Step Up Influencer Marketing Approach with Pursway's Social Network Analysis
Waltham, MA, London, UK, Herzliya, Israel -- February 9, 2010 -- Influencer Marketing company Pursway (formerly Datanetis) is helping a growing number of consumer companies realize an order of magnitude improvement in the effectiveness of their customer relationship strategies, boosting customer acquisition, retention, and cross-selling outcomes.
On the heels of major customer wins, Pursway is expanding its operations in Europe and North America with a $6 million Series A investment from Battery Ventures.
Based on a combination of patent-pending algorithms and influencer marketing expertise and success metrics developed in over one hundred customer implementations, Pursway offers the first and only solution that enables companies to leverage social influence in a scalable and measurable fashion.
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