ZDnet Blogs, Posted by Dana Gardner, Mar 9, 2010.
In a move to mainstream predictive analytics, TIBCO Software today rolled out the latest version of its
Spotfire platform.
Dubbed Spotfire 3.1, the latest iteration promises a natural language statistical experience. Spotfire 3.1 aims to help anyone in an organization get fact-based answers to questions that help drive revenue.
The company says its software is not just for analytics gurus but also marketing professionals, business development managers and others who need forward-looking business intelligence in a hurry.
"Unlike traditional business intelligence tools, which for the most part aggregate historical trends only, Spotfire 3.1 projects them forward with what-if scenarios," says Mark Lorion, vice president of marketing for TIBCO Spotfire. "Anyone in the company can ask questions on demand and our analytics will provide future predictions based on behind-the-scenes data-driven methods. Users don't have to understand the methods. They just have to ask the questions " and they get answers instantly rather than waiting days like you would with today's business intelligence (BI) tools."
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