byoBI: Bring your own BI, structured and unstructured

Contents
1. BI for masses or BI by masses?
2. The byoBI world
3. bidgets: The intelligent BI widgets
4. byoBI: The long-tail of BI

5. byoBI interfaces
6. Key functionality of byoBI
7. Architecting and implementing byoBI
8. The missing link to auto generating bidgets: Unstructured Text Analysis
9. Pros & cons of a byoBI strategy
10. Summary

1.0 BI for masses or by masses?

About fifteen years ago, Business Intelligence tool vendors came out with initial offerings that aimed to provide ubiquitous access to analytical information to corporate users. The quest then was to bring "BI to the masses". To a large extent, that objective has now been achieved. Most of the progressive companies today have a BI strategy in place with their employees have access to BI tools to access a variety of information related to Finance, Sales, Marketing, HR and other subject areas. The explosion of social networking and content in the form of unstructured data such as blogs, emails, videos, images and other forms now begets another direction to BI offerings. Companies now need to strategize on ways to harness the unstructured data and leverage their communities to co-create BI. The need of the hour now is to have proper platforms that support BI by masses. One such platform, byoBI is explained here in this whitepaper.

2.0 The byoBI world
The community BI paradigm is best explained with the concept of a byoBI world. byoBI or "Bring Your Own Business Intelligence" is a world of analytical components that are created by a community of interested users. Unlike the traditional BI environment where the analytical models, reports and dashboards are created by a set of experts, in byoBI, anyone can create BI components. byoBI is a loosely held world or universe that has set of operations that govern access and visibility. The components that byoBI contains are analytical elements called bidgets.

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