LookSmart Appoints Vincent Granville as Chief Scientist

SAN FRANCISCO, April 5, 2010 (GLOBE NEWSWIRE) -- LookSmart, Ltd. (Nasdaq:LOOK), an online search advertising solutions company, announced the appointment of Vincent Granville, Ph.D., as Chief Scientist, effective today. In this newly created role, Dr. Granville will lead LookSmart's internet traffic optimization initiative, with the goal of increasing the overall performance of the Ad Network for the benefit of both its publisher and advertiser bases. Dr. Granville will report directly to Dr. Jean-Yves Dexmier, Executive Chairman and Chief Executive Officer.

Dr. Granville brings to LookSmart more than ten years of experience in predictive modeling, data mining, machine learning applied to Internet search technology, keyword and business intelligence, online advertising, web analytics, fraud detection, market research. Dr. Granville is the founder of AnalyticBridge, the largest analytic social network, and has served as Principal since February, 2008. Over the last few years, Dr. Granville developed automated bidding systems and an Internet traffic scoring platform for leading ad networks, advertisers and publishers. Dr. Granville also served as a consultant to Microsoft for the Metrics group of Bing.com, where he worked on detecting change points and outliers for user engagement metrics. Prior to that, he was Chief Science Officer at Authenticlick, where he prototyped click scoring solutions for search engines, ad networks and advertisers. Before Authenticlick, Dr. Granville served as Fraud Detection Statistician at InfoSpace, where he implemented click fraud solutions to process billions of clicks, queries and impressions. While at InfoSpace, he was also involved with keyword taxonomy improvement, keyword analytics and keyword clustering.

For more information, visit www.looksmart.com

Read more.