IDC: a Third of US Organizations Unsure How to Measure Analytics Benefits

30 Mar 2010

FRAMINGHAM, Mass., March 30, 2010 - Based on the most recent U.S. Vertical Market Research Group survey of more than 6,400 end-users, International Data Corporation (IDC) has found that a third of organizations are unsure how to measure the benefits of business analytics projects and solutions. This rate is significantly higher in industries such as education, process manufacturing, and utilities and significantly lower in industries such as communications & media, securities & investments, and insurance.

Although business analytics and data management investments are expected to remain a high priority in 2010, research results suggest the potential to gain competitive advantage from an increased investment in business analytics is being hampered by a lack of effective measurement methodologies for the expected benefits of improved decision making processes. "There are substantial opportunities across company size segments for more pervasive deployment of business analytics solutions within most companies," said Monika Kumar, program director, IDC Vertical Markets.

Spending intentions for 2010 investments in business analytics solutions are highest in the life sciences and securities and investment industries. The financial services sector as well as the manufacturing and resources sector also indicate above average budgets for business analytics in 2010.

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