Is Kontagent the Google Analytics of the Social Web?

Kontagent , an analytics platform for Facebook-based social applications that describes itself as "Google Analytics for the social web," announced new features and an enhanced dashboard for Facebook marketers this morning, along with a new round of funding that brings the company's total to $1.25 million. Co-founder Albert Lai, who started and later sold a photo-sharing site called Bubbleshare in 2007, also said that Kontagent has landed a number of major social gaming companies as customers in the last two months - including PopCap, Gaia Online and TenCent - and is now tracking more than 50 million monthly active users through its platform.

Kontagent's software, which it calls its Social Analytics and Marketing-Automation Suite, has a dashboard that looks very similar to analytic software such as Google Analytics or Omniture (which large sites use to track incoming traffic), with a number of tabs that allow users to sort through different views of the data that Kontagent collects from Facebook about their apps, games or services. But instead of page views and referrers, Kontagent lets companies look at metrics to see if something went viral, how engaged people are and levels of retention.

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