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Sentiment360, Inc, a new kind of social media monitoring and analytics company, officially launched today. Headquartered in Atlanta, GA, Sentiment360 has an extensive global reach with offices in Manila, The Philippines and London, U.K. Sentiment360 combines the latest new media search technologies with teams of highly qualified research analysts to provide both a wide reach of quantitative knowledge along with deep qualitative insights for optimum results.
April 21, 2010 (FPRC) -- Sentiment360, Inc, a new kind of social media monitoring and analytics company, officially launched today. Incorporated in Delaware and headquartered in Atlanta, GA, Sentiment360 has offices Manila, The Philippines and London, U.K. Sentiment360 offers its clients the ability to scan the millions of online conversations taking place daily and, with the industry's first use human analysis for all reporting, accurately filters out irrelevant data that machine-only software programs cannot. "The ability to apply human analysis to online conversational data will be THE differentiator for success," notes Professor Benn Konsynski, Ph.D., George Craft Professor of Business Administration, Emory University and Sentiment360 Advisor.
Social media monitoring and response is one the fastest growing branches of marketing, advertising and public relations. Shel Kimen, Saatchi & Saatchi's Vice President, Digital Strategy said of Sentiment360, "Sentiment360 demonstrated that their combination of machine listening and human analysis provided us with excellent intelligence. We had looked at a number of their competitors and Sentiment360 excelled in quality of the analysis, ROI and delivery time."
Originally developed as offshore IT and back-office services company Global Reach in 2006, Sentiment360 evolved to a business intelligence process as international clients asked for the development of services that could correlate web chatter with the rise and fall of stock prices.
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