Ezra Steinberg, Text Analytics News, Dec 22, 2011.
Trying to make sense of social media can be overwhelming. Billions and billions of pieces of content are posted on social media sites like Facebook and Twitter every day. Social media analytics has emerged as the key to unlocking the vast potential of the social media world. It is the key to enhancing the customer experience, improving brand management, and ensuring a high ROI on your social media endeavors.
I'd like to share a podcast with you that I recently recorded with professionals from Social Media Today, Radian6, J.D. Power & Associates, and Beyond The Arc. The podcast is called the "Social Media Analytics Perspectives Panel" and explores such topics as:
- Effective ways for leveraging social media information to gain a competitive advantage
- The cutting edges of social media analytics and sentiment analysis technology
- How to make business sense out of the flood of user-generated content across social media channels
I hope this podcast will assist you in moving forward with your own social media initiatives.