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Asia Looking to Leapfrog in Big Data

Asian organizations lag behind the US and Europe in data warehousing, BI, and analytics investments, but that will change.

Forbes, Tom Groenfeldt, Jun 8, 2012

Asia When it comes to big data, Asian organizations lag behind the U.S. and Europe in data warehouse, business intelligence and analytics investments, but don't expect that to last says Phil Carter at IDC in Singapore.

"As we have experienced with other disruptive technologies like mobile and cloud, Asian organizations are seeing this as an opportunity to leapfrog and accelerate beyond the traditional multi-national model.

"The notion of the emerging Asian enterprise is a real one. Not ones and twos but hundreds of organizations are looking to compete with the large scale multi-nationals by using technology as a differentiator."

Big data is being deployed in three key sectors

  • telcos because they have such large volumes of data;
  • banks, which are less focused on unstructured data but want real-time high velocity analytics for fraud and risk management; and
  • government agencies, primarily in intelligence, immigration and customs tax.
Pharmaceutical firms are also expanding their interest, he added and some retail organizations are exploring big data.

... Korea Telecom replaced an Oracle database with Hadoop after a five-year project to support 17 million telephone subscribers, 7.2 broadband subscribes and 15 million mobile users. The company needed more complex data analysis, especially of customer behavior. ... Carter said that Westpac Bank in Australia is using big data for sentiment analysis from social media. In the rest of the region he has seen several experiments with big data, but more around adoption of data warehouse appliances using existing data rather than going to Hadoop.

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