Rhapsody Selects KXEN to Boost Member Engagement

Company selects KXEN InfiniteInsight(tm) to build targeted messages for its more than one million paying subscribers

SAN FRANCISCO - June 14, 2012 - KXEN, the leading provider of predictive analytics for business users, today announced that Rhapsody, America's number-one premium subscription music service, has purchased KXEN's flagship product, InfiniteInsight™, to boost member engagement and optimize each stage of the customer lifecycle.

With more than one million paying subscribers listening to in excess of 16 million songs, Rhapsody is collecting massive amounts of "big data" from each customer's individual experiences on the music service, including website and mobile clickstreams, listening activity, music preferences and purchase history. The company's focus on customer experience led management to look into new ways to improve the music service, identifying a huge opportunity to leverage its wealth of customer information by using predictive analytics to personalize each and every customer interaction.

Prior to selecting KXEN, Rhapsody relied on historical reporting techniques to understand such metrics as the number of days of recent activity and average number of songs played to understand customer engagement trends; however the company found that these indicators only told part of the story.

... In the initial phase of deployment, Rhapsody will use InfiniteInsight™ to increase customer engagement on the music service. Using predictive scores calculated from models built with InfiniteInsight™ that describe a subscriber's unique propensity to do things like click on a recommended song or album, Rhapsody can match individuals to its huge inventory of content, including custom playlists, radio stations and blog posts created by its staff of music experts.

Specifically, Rhapsody's big data analytics approach includes building predictive models from the following:

Over 16 million songs
10 years of listening history
More than one million customers
Big data sources like application clickstreams, listening history, and Omniture weblogs

Rhapsody also initially plans to use KXEN's automated segmentation and clustering capabilities to analyze the makeup of its membership.

For more information, visit www.kxen.com