SAN FRANCISCO - June 14, 2012 - KXEN, the leading provider of predictive analytics for business users, today announced that Rhapsody, America's number-one premium subscription music service, has purchased KXEN's flagship product, InfiniteInsight™, to boost member engagement and optimize each stage of the customer lifecycle.
Prior to selecting KXEN, Rhapsody relied on historical reporting techniques to understand such metrics as the number of days of recent activity and average number of songs played to understand customer engagement trends; however the company found that these indicators only told part of the story.
... In the initial phase of deployment, Rhapsody will use InfiniteInsight™ to increase customer engagement on the music service. Using predictive scores calculated from models built with InfiniteInsight™ that describe a subscriber's unique propensity to do things like click on a recommended song or album, Rhapsody can match individuals to its huge inventory of content, including custom playlists, radio stations and blog posts created by its staff of music experts.
Specifically, Rhapsody's big data analytics approach includes building predictive models from the following:
- Over 16 million songs
- 10 years of listening history
- More than one million customers
- Big data sources like application clickstreams, listening history, and Omniture weblogs
For more information, visit www.kxen.com