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Video: Improving Survey Research
Find out what your target audience is thinking ... and how they will likely act. View this brief video to gain ideas on improving survey research. See how.
After you have invested time and money in the research you want to get value; however ordinary spreadsheets do not have the muscle you need to get insightful, in-depth analysis. You need the power of IBM SPSS software.
IBM SPSS Software
lets you take the data you are already collecting,
and add to it sentiment and attitudinal data, adding power to your analytic process.
With SPSS software you can analyze positive and negative opinions and easily categorize them, as well as account for missing data.
You can also access data from virtually any source.
SPSS relies on proven linguistics-based technologies which allow you to extract key concepts, sentiments, and relationships from unstructured data, and usem to create predictive models.