Briefs

Boston, MA - July 17, 2001 - Predictive marketing software provider
Quadstone and e-CRM vendor Point Information Systems have announced a
strategic alliance and new integrated solution which could well signpost
the way ahead for Customer Relationship Management (CRM).

The alliance brings together two of the world's leading authorities in
customer interaction and customer behavior modeling. Point's unique
multi-channel CRM solution, e-Point - allows in-depth insights into
customer relationships through the provision of integrated customer and
channel data - while Quadstone's advanced customer behavior modeling
software offers the ability to predict how customers will behave in the
future.

Aimed initially at the financial services sector, the combined offering
is a timely recognition of the fact that financial services companies
must - if they wish to be leading players in the marketplace - develop
high-yielding customer strategies that can be modified quickly and
dynamically to meet changes in customer behavior and lifestyle patterns.

For more information visit www.quadstone.com.