BriefsIs CRM dead ?
In a new report, David Bradshaw, a North American vice president of consulting for the U.K.-based research firm Ovum, poses this very question. SearchCRM Assistant News Editor Matt Hines interviewed him recently. Here are some excerpts: David Bradshaw says that Siebel Q3 new license revenue was just over half of Q4 2000. Other companies have done worse. One reason is that the idea that CRM could solve all of an organization's issues was "quite silly". Strategic CRM tried to force everything on one platform. Clearly, that's not working. The next wave of CRM must have the ability to more seamlessly integrate the different packages together. Like CRM, ERP was fashionable, then was hyped and then it went bust. But the ERP players are stronger now, in comparison to the CRM vendors. Bradshaw thinks that's what's going to happen to CRM. It will retreat but remain a vital part of people's overall picture. It will get as lot less sexy but even more important. See full story at http://searchcrm.techtarget.com/qna/0,289202,sid11_gci786699,00.html
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