Briefs

London 24 March 2003 - EuroDirect, a provider of marketing solutions for customer profiling and prospect targeting, has implemented KXEN, the global analytic software company, within its direct marketing consultancy division to improve predictive modelling.

KXEN is used to assist the pre-processing of data and analytical modelling and improves EuroDirect's targeting technology - delivering faster and more accurate information to its clients.

Roger Haddad, CEO, KXEN, says: "With KXEN, EuroDirect can provide its customers with qualified prospects quickly and in an automated manner. We're helping to provide a unique insight into customer data, so that EuroDirect's customers can effectively and profitably execute their direct marketing campaigns."

The KXEN Analytic Framework(tm) is a suite of predictive and descriptive modelling engines that create robust analytic models faster and easier than most models. It allows marketers to identify targeted leads from vast data repositories.

For more information, see www.kxen.com.