Briefs

Part of Project REAL Joint Cooperative With Microsoft, UNISYS, EMC2 to Create Best Practices for Business intelligence Applications Based on Microsoft SQL Server 2005

CHICAGO, IL -- (MARKET WIRE) -- 09/26/2005 -- Apollo Data Technologies (www.apollodatatech.com) announced today its partnership with Microsoft on a new initiative to develop store clustering and predictive models that accurately forecast sales and inventory levels for retailers.

The initiative Project REAL is a cooperative effort with Apollo and companies including Microsoft, UNISYS, EMC2, ProClarity, Panorama, Scalability Experts, Emulex, and Intellinet, to discover best practices for creating business intelligence applications based on Microsoft SQL Server 2005 (http://www.microsoft.com/sql/2005/default.mspx).

Using historical sales and inventory data supplied by Barnes & Noble, Apollo illustrated how retailers can significantly increase revenues by accurately forecasting inventory and preventing out-of-stock situations across the entire chain. By coupling its predictive modeling expertise with SQL Server 2005's highly perfected algorithms, Apollo Data Technologies developed store clustering and predictive models that accurately forecast sales and inventory levels for retailers one and two weeks into the future.

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