Features

Predicting consumer behavior for CRM and direct marketing (what the customer is likely to buy, when is she likely to attrite, etc) was traditionally done using monthly data. Recently in e-commerce and other fields companies are using real-time data (last web page visited, latest call to customer service, last ATM transaction, etc) to generate a real-time prediction.

What was your experience with real-time data for prediction, if any ?

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