Briefs

I-Behavior teams with Alliant to create Co-op2, a targeting solution utilizing performance scores to select names.

I-Behavior, a co-operative database company, is teaming with Alliant Cooperative Data Solutions to offer Co-op2, an innovative targeting solution for users of I-Behavior marketing lists. Co-op2 combines I-Behavior's rich consumer buying histories with Alliant's payment and performance models to create a new targeting solution that selects prospects based on their potential profitability. The combination of models from both companies will allow Direct channel marketers to increase the profitability of their direct response efforts utilizing names from the I-Behavior database.

For more information, visit www.i-behavior.com and www.alliantdata.com