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The quality of day-to-day tactical decision making can make or break a company in today's fast-paced business climate. What separates leaders from laggards is the ability to generate timely, clean, and relevant business insight to support operational decisions, rather than simply relying on "gut-feel." Best-in-Class organizations deftly manage an influx of raw transactional data, contextualize and transform it into usable business insight, and deliver that insight to their key decision makers within the time-frame required to make mission-critical operational decisions. Through an efficient combination of internal capability and utilizing appropriate Business Intelligence (BI) and decision support technologies, Best-in-Class companies are able to achieve superior performance in sales management, customer service, and financial efficiency. This report is based on feedback from 260 end-user organizations globally.
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