Claudia Perlich of Media6Degrees explains how online merchants can learn more about their potential customers by mining the data surrounding social media - without violating strict privacy rules.
Friday, October 8, 2010
Claudia Perlich, Media6Degrees
How can online merchants learn more about their potential customers by mining the data surrounding social media - without violating strict privacy rules? Claudia Perlich of Media6Degrees explains how she and her colleagues zero in on individual customers in projects that have benefited Netflix, IBM, and healthcare providers.
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