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SAS for sports provides arena heat map, real-time results on ticket and suite sales for new arena
CARY, NC (Dec. 6, 2010) - As Orlando Magic fans cheer their new arena,
SAS for sports
is behind the scenes, powering winning fan experiences. To boost revenue, the Magic needed to better understand what fans want. The team chose SAS Analytics, from the leader in business analytics software and services, to enable predictive modeling, segmentation and real-time decision making to help ensure fans receive the best value for their entertainment dollar.
"Using SAS Analytics, the Magic learn more about customer preferences and behaviors at every fan interaction," said Craig Duncan, Manager of SAS for sports. "Consolidating and analyzing data about ticket sales, operations, retail, sponsorships, fan demographics, social networks and website visits gives the Magic executives the richest possible information. Analytic insights fuel evidence-based decisions that optimize operations, increase sponsorship revenue and transform fan relationships into long-term partnerships."
The Magic are committed to bringing fans the world's best sports entertainment - evidenced by two years of sold-out games and a record-breaking 14,000 season ticket holders. SAS for sports will help them continue innovating - offering fans exciting experiences far beyond the game on the court.
... Executives plan to expand the Magic fan base, too. People from all over the Central Florida region have come to see the new Amway Center this season. The Magic will use SAS Analytics to target those first-time patrons and ensure they continue to come back.
SAS for sports includes SAS Marketing Automation , an easy-to-use solution for planning, testing and executing marketing campaigns, and SAS Enterprise BI Server, featuring portal capabilities, customizable dashboards and advanced reporting. Key decision makers throughout the Magic can access an arena heat map, reporting real-time ticket and suite sales during games. SAS' game-changing solutions help them drill down into the details when sales are above or below expectations so they can make on-the-spot adjustments with higher confidence.