Poll Results: Industries where Analytics / Data Mining were applied in 2011

The most popular industries for analytics were CRM, Banking, Health care, Education, and Fraud detection. The highest growth was in Travel/Hospitality, Social Networks, and Education, and biggest decline in Manufacturing.

The latest KDnuggets Poll asked Industries / Fields where you applied Analytics / Data Mining in 2011?

The top 10 industries were

CRM/ consumer analytics, 25.0%
Banking, 18.9%
Health care/ HR, 16.7%
Education, 16.2%
Fraud Detection, 14.0%
Science, 13.6%
Social Networks, 13.2%
Credit Scoring, 12.7%
Insurance, 12.3%
Direct Marketing/ Fundraising, 12.3%

Comparing with KDnuggets 2010 Poll on Data Mining Applications, the industries with the largest significant increases were

Travel / Hospitality, 429% up
Social Networks, 100% up
Education, 65% up
Biotech/Genomics, 64% up
Credit Scoring, 59% up
Software (not asked in 2010)

and industries with the biggest declines in number of data miners who worked there were

Manufacturing, -34%
Advertising, -29%
e-Commerce, -25%
Investment / Stocks, -22%
Web usage mining, -21%

Here are full results of KDnuggets Poll: Industries / Fields where you applied Analytics / Data Mining in 2011?

Comments:

Gregory PS
@iBridge applied data mining to legal industry. I see there a lot of work for text analytics and e-discovery, but have not seen predictive analytics

Guest
regarding an increase in application of data mining to education, see also job ads for Data Scientists at Knewton ( a company that aims to change the practice of education with a powerful adaptive learning engine)
www.kdnuggets.com/jobs/11/11-29-knewton-data-scientists.html