Attensity buys Biz360 social media monitoring company

Attensity hopes this move will give it an edge in the social CRM (consumer relationship management) and analytics game.

Mashable, Jolie O'Dell, Apr 28, 2010 Acquisition Creates Strong Player in Social Media Monitoring Space

Attensity Group is currently drying the ink on its deal to acquire social media monitoring company Biz360. Attensity hopes this move will give it an edge in the social CRM (consumer relationship management) and analytics game.

Both companies attempt to give valuable and actionable meaning to the wealth of data available to brands through the Internet and traditional media.

Attensity plans to use Biz360's platform to gain more intelligence on consumer insights as they're expressed online and to allow for more self-service options for brands. The latter, a SaaS app called Attensity360, will help brands monitor and track online conversations.

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