TechCrunch, by Leena Rao on May 4, 2010
Analytics and audience measurement giant Nielsen has acquired video analytics company GlanceGuide. Terms of the deal were not disclosed.
GlanceGuide's analytics and measurements provide insights into how consumers interact with the video they watch online. GlanceGuide's analytics have been already been integrated into Nielsen's online video measurement tools to "deliver more actionable daily insights to media publishers, agencies and advertisers."
Nielsen will now be offering enhanced video metrics to the online video advertising industry, which aggregates key measures like viewing duration, video visibility, and audio volume to provide a composite 'score' for a piece of video content or advertising.